Search Engine Optimization (SEO) is the process of improving a websites rankings in search engine results pages (SERPs). This is primarily composed of two strategies for both on-site optimization and off-site optimization. Most web design businesses and CMS systems focus on the on-site optimization factors of SEO to make websites more readable and searchable by search spiders like Google and Bing.
SouthFlo are experts in both on-site and the more critical off-site ranking factors. The most important of the 100+ ranking factors for any website is the number of inbound links. These are links from other websites to your own website. You can think of them like votes in the internet popularity contest. Each link conveys a certain level of authority and trust. The more websites in your business niche that convey authority and trust the more likely your website will rank.
Link building is the hardest part of effective SEO. In fact many marketing companies tend ignore it entirely because they simply dont have the training or technology to use it effectively. This is one of the reasons so many business owners have had bad experiences with SEO firms in the past.
At SouthFlo we understand the power of effective link building, but also utilize a number of other advanced strategies for ranking websites. Because our SEO's are both highly trained and innovative we are using strategies in 2017 our competition has not only never heard of, but will likely not catch on to for months or years to come. It is this ability to stay ahead of the curve that allows us to beat the competition in literally every circumstance and for every client.
If you have had a had experience with an SEO company in the past, we would love to spend a few minutes reviewing your website to determine what went wrong. Even if you have no desire to move forward with hiring us, you will find the information valuable and insightful.