Reputation Management

REPUTATION MANAGEMENT

Protect your brand from bad reviews and negative marketing from competitors

WHAT IS ONLINE REPUTATION MANAGEMENT?

When someone looks up your business on the internet it is important to control what they see. You certainly don't want that one angry unreasonable customer that is bad mouthing you for no legitimate reason to be the first thing that your new customers experience. . It's critical to both identify possibly damaging content as soon as possible, and have strategies to mitigate its effect from day one. 

WHY IT IS CRITICAL TO YOUR COMPANY

As much as a third of all your website traffic could come from people typing in your band name to search engines like Google. Every offline marketing and advertising dollar you spend will result in more direct brand name searches. Television ads, magazine ads, even just introducing your self to a potential client and telling them the name of your business could result in a search for your business name. 

When someone refers business to your company that referral will often begin researching your contact details through a search for your brand. What they find can be critical to the success of your company.

A recent study showed that 45% of people have found something from searching Google that made them decide NOT to do business with someone.

Anyone can say anything about you online without any repercussions. This is happening all the time, and people can generally get away with making terrible accusations and outright lies. 

Signup for a free consultation today and find out how we can help your brand!

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aaron@southfloseo.com

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A PERSONAL STORY ABOUT A CRAZY CUSTOMER

We have all dealt with that crazy customer or client that behaved in a way that defied all logic and basic decency. If you have yet to experience this, you must not have been dealing with other people in your job for very long. 

In early 2017 we brought on a new client in the area of lead generation. We were selling the client calls directly from customers for their business in their local area, asking to buy the service they offered. We think lead generation is a pretty amazing deal for our clients, because its zero risk. We assume all the risk of failure and the client gets to enjoy the marketing success without all the possibility of failure. 

We identified the terms very clearly, had the client sign a contract about what we were going to deliver in very simple terms. The client was very pleasant and excited to get started. 

In some instances lead generation can take a while to get ramped up, and the leads may not get delivered right away. In this instance however we hit a home run with our marketing from day one. We were delivering calls directly from customers asking to spend thousands of dollars with our client. They had the potential to make a lot of money from our arrangement, and this had us excited because it could develop into a long term client relationship for us. 

Then came the moment we listened to all the recorded calls we had been delivering. The client was very rude to the customers we were sending. It was clear the client was a terrible fit because they were going to destroy our reputation in the process. So we brought the issue up with the client who was immediately extremely offended when we offered polite suggestions. We knew it was doomed from that point on so we politely told the client we were going to sever the relationship, and as we had already over-delivered on the number of leads we had promised, we figured there could not be much negative recourse from the client. 

Boy were we wrong!!!

The client immediately began asking for a refund, with the threat that they were going to bad mouth us all over the internet if we didn't. 

We don't take well to being bullied or manipulated by people, so we ceased communication with the former client. it didn't take a week before they had complained to the BBB and written dozens of nasty reviews about us all over the web. 

Then a few weeks later we find an odd deduction from our bank account only to find the client was disputing the charges as fraudulent!

Wow, it was a good thing we had a signed contract to deliver to the bank to prove we were in the right. But even with this proof the bank is still holding the money months later while they "review" the case. 

Now imagine our future clients found our negative reviews from this crazy person and we didn't have lots of positive ones to show that it was unfounded?

Having a strong reputation management protocol in place is critical for when crazy people do stupid things. Vindictive people can go out of their way to harm your business you need to protect your brand that you spent all those years building up.
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Customer Quotes

“Aaron is a creative genius who can make your social media and websites and blogs and YouTube integrate in a powerful way. He is one of the best.”
Doug Wead - Best Selling Author
“Aaron is an amazing programmer who is proficient at website coding for very complex websites. His work developing and maintaining the website TrueLife.org speaks for itself.”
Luke Seavers - Freelance Designer
“After collaborating with Aaron I was inspired by his ability to keep ahead of pack using a mix of time tested strategies and cutting edge techniques to dominate google for his clients” 
Jason Yesser - Digital Marketing Stratgist
“As a fellow SEO professional, I'd highly recommend his services to anyone who’s serious about turning their business around.” 
Mitchell Gaskey - Lead Generation Expert

3 TIPS ON REPUTATION MANAGEMENT

Tip: Concentrate on the first page of Google - 93% of searchers are never going to visit page two to look at what is beyond those first 10 results. These first ten are critical.

Tip: Create a google alert for your brand name to see if anything new on the web comes up about your community. Read all media mentioning your company. 

Tip: Have a social media response strategy to bad reviews. Sometimes responding to a review gives it more visibility than it should have, but in general it is good to reply with an appropriate answer to the accusations.

Hero Level Tip: Having a solid search engine optimization campaign in progress is a really good way to prevent future damaging brand mentions before they even get seen. 
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