Search Engine Optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPS). This involves both on-site and off-site optimization strategies that work together to present a website search engines like Google can easily navigate and index.
Local SEO is a powerful tool to gaining more visibility to local customers. The greatest enemy of any business of obscurity. With the end of the phone book era, Google is the new resource people use to find local businesses. Google maps specifically is responsible for generating more visits and calls to local businesses than any other form of modern advertising in most industries. Local SEO is one of the highest ROI marketing strategies available to local business owners.