How We Stack Up

  • By Aaron Mills
  • 12 Jul, 2017

Super Slow South Florida Web Design Websites

The sparks are going to fly in this one. Just to clarify we are not vindictive or angry or upset at any of these companies. They are just like 95% of the web design companies you find anywhere in the world. I am sure all of them have delivered beautiful websites and have clients that stand by them and trust them to provide results. 

This is just about page speed and mobile access

Our only goal here is to show that most run of the mill and trusted web design agencies still don't really grasp what is needed for mobile website viewers, and we are using the top five West Palm Beach web design companies own websites as examples. 

In 2016 google made it clear that mobile friendly websites were going to be favored over those that are not. More recently it has said the exact same thing about website security playing a ranking factor by favoring sites with an SSL certificate. 

Tens of thousands of web designers still listen to the foolish rantings of the team at moz, and in 2013 they published an article showing that page load speed was not a ranking factor. 

However when we look to Google itself , we see they have been admitting to using speed as a factor since 2010 and recommending webmasters optimize their websites for speed. So it should not be a surprise to any company claiming to have SEO talent that today in 2017 speed can have a dramatic impact on your rankings. 

In fact Google has made this such a big deal that companies like ours have made it a primary factor in deciding what software to use with our websites. This is one of many reasons we actually discourage people from using the widespread and well loved Wordpress. 

Its amazing so many web designers and supposed SEO's are not paying more attention to this issue as google even filed a patent for measuring site speed. 

Google has gotten this one right

As one of my primary jobs is to beat google at its own game so my clients can have a big win instead of their competition (also known as SEO) I am not always a big fanboy of Google. But in this case they really have gotten this right. In fact to help web design companies build better websites they have released a free tool that will tell you how fast your site is loading, and also how mobile friendly it is. 

So they didn't just force everyone to adopt mobile standards, and to adopt site optimization, they also provided tools that give great insight into how to do that to your own website. 

SEO's use this tool to measure a sites performance in Google's eyes and make sure page load times are not hurting them. 

So in one sense of the word I am a little bit hesitant to tell you what I am about to write. My competition could and likely may read this and use what I am about to share against my own search rankings to gain clients that I would prefer to have. But hey, if their attention to the mobile accessibility and load times of their own websites is any clue, I probably have nothing to worry about. 

What Google says about these top west palm beach web design companies

You can read the web address of each of the sites in the image. Note the scores google is giving each of them.

Wow look at those slow mobile sites!

So each one of these sites could easily be improved to perform better than it is. To get performance up in to the 90-100 range will be challenging. How we we know this? We have software that does it for every one of our clients, and to be frank, its jaw dropping. In fact it is the fastest thing we have ever seen. It is quite possibly the fastest CRM on the web right now. We are pretty proud to present that option to our clients. 

We built our own website using that exact same software. Here is the mobile performance we got out of the gate without any optimization or customization for mobile. 
SouthFlo  SEO is a newer brand in this market, but we have a lot of time and experience behind the name. In the next few months I will be showing how and why I am about to out-rank all of these companies in search results, and there is practically nothing they can do to prevent me. SEO is a zero sum game, and competition is part of the fun. 

Florida Small Business Digital Marketing

By Aaron Mills 22 Nov, 2017
In 2016, Instagram's new algorithm rocked the social media world. It was announced that the image-based platform would follow suit with Facebook and stop showing posts chronologically. Since then, Instagram has been showing its users what it thinks they want to see — not necessarily the post recent posts. In addition, there have been additional developments in the algorithm in 2017. So the question is, how can marketers and small business owners "hack" the new rules of Instagram to maximize exposure and improve online lead generation?
By Aaron Mills 14 Nov, 2017
In many respects, the end of the year is a time for wrapping up business-related odds and ends, from getting those last deductible expenses in under the wire to running your final profit and loss calculations. But before you close the book on the current year, you'll want to make sure your relationships with clients, vendor partners and other businesses have a healthy head start for the following year. Let's look at some marketing practices that can turn the end of the year into a profitable investment in the future.
By Aaron Mills 30 Oct, 2017

If you’re an email, the fate you fear the most is languishing in the spam folder, there to be eventually deleted unread. If you’re a business that depends on online lead generation, you fear the same fate. Either scenario paints a bleak picture for a business and the customers it wants to serve.

By Aaron Mills 02 Sep, 2017
Bitcoin is a crypto-currency. I know that sounds a little crazy, especially if you have never really investigated it. 

Crypto-Currencies are interesting in and of themselves, and big investment advisers like Forbes suggest we should be careful investing in them because "they have no intrinsic value". 

The value of crypto-currencies, as they are so new, and can be kind of a fad, tend to rise and fall on a regular basis so keeping a lot of money in a crypto wallet can make you vulnerable to these kinds of swings you may not be ok with. 

So with those big drawbacks, why would you want to use Bitcoin as a currency, either to pay for things, or to accept payment. 

Here are the big reasons we like bitcoin, and we think you should at least consider it, or something like it for your business. 

People who buy silver and gold will tell you that they like to own something that has an intrinsic value. After all the dollar is not backed by gold anymore, and if the dollar were to take a big drop as a currency it would be financial Armageddon. Now keep in mind that sounds a little crazy, but if you do your own research you would find that a dollar collapse really would be a big problem. 

If the dollar fell apart due to hyper-inflation, or deflation, it could indeed be a bad day for everyone. Because retirement accounts are backed by treasury bonds, which are backed by what are basically IOU's because of QE actions by the fed. This outcome is quite possible. 

Also with the dollar being dropped as the worlds reserve currency for trading energy world-wide it is a real possibility. We try not to dwell on it. But the possible dollar problems in future decades are not the reason we like bitcoin. 

People who have been investing in "non dollars" because of this fear traditionally purchased old-school physical currency like gold and silver bullion. I am sure you have seen the ads for your gold backed IRA on the television. 

But lets consider this "intrinsic value". Yes Gold and Silver are in fact used for real world applications, but the actual value of them is only in what people are willing to pay for them in return. So in essence, how is that different than the dollar?

Intrinsic value is over-rated, and its quite possible no such things exists to a rational person. Everything has a value, and it has never ever been a mystery. 

An item, object, idea, service, and everything else have always been worth what someone else will pay for them. You see value is established in the transaction. You tell me a dollar is worth a loaf of bread, or an oz of gold, or a new truck. I can prove you wrong by simply selling it for more dollars. 

So now that we see bitcoins have no intrinsic value, and neither does anything else. What about these wild swings in the market?

The wild swings are real in bitcoin and they are a possible downside. If people decide bitcoins have no value, they will be worth nothing. End of story!

By Aaron Mills 13 Jul, 2017
301 Redirect – This is when we send visitors to one webpage to a different one automatically. We "redirect" them. There are different kinds of redirects that have their own numbers. The 301 Redirect means its a forever redirect. When you build a new website you need to 301 Redirect your old pages to your new ones if you change any of the URL's so that google knows its the same content and gives you credit for all those links.
By Aaron Mills 12 Jul, 2017
The sparks are going to fly in this one. Just to clarify we are not vindictive or angry or upset at any of these companies. They are just like 95% of the web design companies you find anywhere in the world. I am sure all of them have delivered beautiful websites and have clients that stand by them and trust them to provide results. 
By Aaron Mills 12 Jul, 2017
If your South Florida website is not mobile friendly you may be missing out on an 11% increase in traffic. Smaller websites may see an even larger increase! 

Half of all mobile searches are local in nature. That means people searching on a mobile phone or an ipad are looking for local businesses while they surf the web, but so many local business websites are not mobile friendly, they are missing out on potential business big time!

If your West Palm Beach or Jupiter business is not mobile friendly you could be losing as many as a thousand customers a year! Thats hundreds of phone calls and walk ins that are going directly to your mobile friendly competition!

At SouthFlo we have the solution to the problem. Reach out and let us help you, give us a call today.
By Aaron Mills 10 Jul, 2017
By Aaron Mills 10 Jul, 2017
The statistics are in and if your business is not mobile you are missing out big time. The potential business lost by lagging behind the mobile curve is staggering. 
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